Wednesday, November 17, 2004

Big Changes for your TiVo

The headline "TiVo Will No Longer Skip Past Advertisers" scared the hell out of me. I thought it would be the end of TiVo enjoyment.

But it's just your typical bad, misleading, editorial headline. It's not as bad as I thought but still a bit of a bummer. You are going to get static images of ads as you fast forward through commercials on your TiVo, something Mark Cuban recommended they do in October. Man, they wrote that software fast!

The first horrible thing TiVo has done to us! But knowing them, they will do it right. Advertisers (with TiVos' help) are finally coming up with creative ways to get to consumers in the TiVo era. It was inevitable... a bit sad still, but worth it if TiVo is successful, and they still keep a good balance of giving both advertisers and consumers what they want.

TiVo has the ability to make TV watching interactive in ways the web cannot even come close yet. I am sure we will see more from that great company.

0 Comments:

Post a Comment

<< Home